Crystal
Published on 2025/03/31 by Jasper Sutter
What it does
Crystal uses AI to analyze LinkedIn profiles and other online data to predict personality types—helping users tailor their communication to individuals’ preferences.
Who it’s for
Sales reps, recruiters, and managers who want to improve cold outreach, hiring, or team communication by better understanding people’s behavior styles.
Pricing
- Freemium available
- Paid plans start at $29/month
- Team and enterprise pricing available
Pros
- Generates detailed personality insights
- Great for improving sales outreach
- Helpful Chrome extension for LinkedIn
Cons
- Accuracy may vary by profile
- Not a substitute for real relationship-building
Verdict
Crystal is a fascinating edge-tool for sales and HR—great when used as a starting point for better communication, not the final word.
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