IFTTT: Personal Automation for Everyday Apps and Devices
Published on 2025/05/12 by Jasper Sutter
Introduction
IFTTT (If This Then That) is the original go-to platform for simple automations between popular apps and devices. While not a fit for enterprise workflows, it’s perfect for solo users automating everyday actions.
What It Offers
IFTTT includes:
- Applet-based triggers and actions
- Huge app and device catalog
- Prebuilt templates for smart home, social, and productivity apps
- Custom webhook and RSS feed support
- iOS and Android mobile integrations
Ideal Use Cases
- Syncing social posts across platforms
- Logging calendar events to spreadsheets
- Smart home automations (e.g., lights, voice assistants)
- Personal reminders and tracking
What We Like
- ✅ Simple and fun to use
- ✅ Excellent for smart home users
- ✅ Integrates with hundreds of consumer apps
- ✅ Mobile-friendly
What Could Improve
- ❌ Too limited for business workflows
- ❌ Lacks robust logic and filters
- ❌ Not team or multi-user focused
Pricing Overview
Plan | Price | Features |
Free | $0/month | Limited applets and usage caps |
Pro | $2.50/month | More applets, faster sync |
Pro+ | $5/month+ | Advanced settings, developer tools |
How It Compares
Tool | Strengths | Limitations |
IFTTT | Easy, smart home focus | Not for professional automation |
Zapier | Great for SMB workflows | Too complex for casual users |
Better for deep integrations | Less casual and mobile-friendly |
Key Takeaways
- Automates your everyday apps and routines
- Great for smart home hobbyists
- Perfect for solo productivity workflows
Final Verdict
IFTTT is automation for the rest of us—simple, approachable, and personal. It’s the easiest way to get started with cross-platform workflows and smart device triggers.
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