Salesforce Einstein
Published on 2025/04/01 by Jasper Sutter
What it does
Einstein is Salesforce’s native AI layer, delivering predictive insights, automated workflows, and smart recommendations across Sales, Service, and Marketing Cloud.
Who it’s for
Enterprises using Salesforce who want to automate tasks, score leads, and enhance forecasting with embedded AI.
Pricing
- No free plan
- Included or add-on depending on Salesforce edition
- Enterprise pricing models; contact sales for custom quotes
Pros
- Seamless integration into Salesforce
- Smart lead scoring and opportunity insights
- AI-powered automation and case routing
Cons
- Only available within Salesforce
- Can be costly depending on features used
- Requires Salesforce admin or ops support
Verdict
Einstein adds powerful AI functionality for existing Salesforce users—but isn’t a standalone tool. Best for mature orgs with Salesforce embedded in their GTM stack.
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