Synthesia
Published on 2025/03/18 by Jasper Sutter
What it does
Synthesia is an AI video creation platform that turns your text into polished videos using lifelike avatars and voice synthesis. Choose from dozens of professional actors, select a language and voice, and create explainer videos, onboarding content, or customer messages—without recording a thing.
Who it’s for
Synthesia is designed for companies that need to produce lots of content at scale: HR teams creating training videos, marketers producing product explainers, agencies localizing content, or startups launching in multiple languages.
Pros
- Studio-quality avatars and natural-sounding voices
- Supports 120+ languages and multiple tones
- No camera, mic, or post-editing required
- Brand kits and templates for fast scaling
- Enterprise-grade collaboration and privacy tools
Cons
- Some avatar motion is limited and may feel robotic
- Emotional nuance in speech is improving but still synthetic
- No traditional video editing or animation features
- Voice and gesture customizations are minimal
Verdict
If you need to scale video production fast without a studio or editing team, Synthesia is unmatched. It produces incredibly professional outputs from just text—and saves hours of scripting, filming, and translating. A must-have for training, onboarding, and global messaging.
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