Lavender
Published on 2025/04/02 by Jasper Sutter
What it does
Lavender is an AI email assistant built for outbound sales teams. It scores emails in real time, offers writing suggestions, and provides data-driven personalization tips—directly inside your inbox.
Who it’s for
Sales reps, SDRs, and marketers who write outbound emails and want to improve reply rates, personalization, and tone.
Pricing
- Free tier with basic scoring
- Paid plans start at $29/month
- Team plans available with coaching analytics
Pros
- Live email coaching as you write
- Personalized suggestions based on recipient
- Works inside Gmail and Outlook
- Syncs with CRMs and engagement tools
Cons
- Focused only on email (no multichannel support)
- Can be overwhelming for new reps
- Accuracy of scoring depends on writing context
Verdict
Lavender is the go-to AI coach for outbound emails. If you're looking to level-up rep writing and increase replies, it's a smart add-on to your sales stack.
Link
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