Lavender: Write Sales Emails That Actually Get Replies
Published on 2025/04/02 by Jasper Sutter
Introduction
Crafting the perfect sales email can feel like throwing darts in the dark. Too long, and you lose your reader. Too formal, and you sound insincere. Too casual, and you risk coming off unprofessional. Lavender is here to shine a light on what works. As an AI-powered email assistant built specifically for sales teams, Lavender analyzes your email as you write and gives you real-time coaching to improve tone, structure, and deliverability — so your emails actually get opened and replied to.
What is Lavender?
Lavender is an AI writing assistant designed to help salespeople write more effective, personalized, and high-converting emails. It integrates directly into your inbox (Gmail or Outlook) and scores your emails on clarity, tone, and personalization while suggesting edits in real time. With templates, personalization suggestions, and analytics, Lavender acts like a personal sales coach sitting in your inbox. For sales reps looking to improve their cold outreach and get more responses without reinventing the wheel, Lavender is an invaluable tool.
Key Features
- Real-Time Email Scoring
- Personalization Suggestions
- Built-In Templates & Examples
- Inbox Integration
- Team Analytics & Coaching
Get a grade and actionable feedback on every draft you write
Tailor messages with data-driven tips on tone and relevance
Save time by starting with proven sales email frameworks
Works seamlessly in Gmail and Outlook without leaving your inbox
Help managers track and improve team email performance over time
What We Like
- Makes it easy to write concise, clear, and impactful emails
- Real-time feedback saves time and improves results
- Affordable and quick to implement
- Encourages better personalization at scale
- Fits right into existing workflows
What Could Improve
- Focused solely on email — doesn’t help with calls or social selling
- Advanced analytics limited on lower-tier plans
- Best suited for outbound teams, less value for inbound-heavy orgs
- Some suggestions can feel formulaic
Who It’s For
- SDRs & BDRs
- Account Executives
- Sales Managers & Enablement Leaders
Improve cold outreach and get more responses
Follow up with tailored, effective messaging
Coach teams on better email habits and track improvement
Pricing Overview
To view the most current pricing, visit the official Lavender pricing page.
- Free plan available with limited features
- Paid plans start around $27/month per user (as of July 2025)
How It Compares
Tool | Strengths | Weaknesses |
Lavender | Affordable, focused email coaching | Email-only, limited scope |
Regie.ai | Messaging + sequencing at scale | More complex, higher-priced |
Outreach | Full sales engagement platform | Expensive, more advanced |
Apollo.io | Database + outreach + engagement | No real-time email coaching |
Lavender distinguishes itself by being hyper-focused on improving email quality and reply rates at the individual rep level.
Final Verdict
Lavender is a smart, affordable choice for outbound sales teams who want to level up their email game without overhauling their entire process. Its real-time coaching and seamless inbox integration make it easy to use and effective at boosting reply rates. While it’s a niche tool focused exclusively on email, it does that job extremely well — making it a worthwhile addition to any SDR or AE’s toolkit.
Key Takeaways
- AI-powered email assistant for sales teams
- Best for SDRs, AEs, and sales managers
- Free plan available; paid plans start around $27/month per user
- Real-time feedback, scoring, and personalization suggestions
- Works directly in your inbox with no extra hassle
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