Lavender: Write Sales Emails That Actually Get Replies
Published on 2025/04/02 by Jasper Sutter
Introduction
Cold emailing isn't dead—but lazy, generic emails definitely are. Lavender is an AI-powered email coach that helps reps write more thoughtful, personalized emails in real time. It lives inside your inbox and improves your messaging as you write.
Whether you're sending a prospecting note or following up on a deal, Lavender makes sure you're hitting the mark.
What It Offers
Lavender is purpose-built for outbound sales communication. Key features include:
- Real-time email scoring (tone, length, structure)
- AI personalization suggestions based on prospect data
- Sales-specific grammar and style recommendations
- Live coaching insights embedded in Gmail and Outlook
- CRM and engagement platform integrations for syncing data
- Analytics on email performance and reply rate benchmarks
It’s less of a writing tool and more of a conversion assistant.
Ideal Use Cases
- SDRs and AEs writing daily outreach emails
- Sales teams optimizing first-touch messaging
- RevOps teams looking to improve rep writing consistency
- Founders doing their own outbound at early stages
What We Like
- ✅ Real-time, in-context suggestions
- ✅ Works inside your existing inbox
- ✅ Email score with tips on tone, subject line, and CTAs
- ✅ Encourages reps to write like humans, not bots
What Could Improve
- ❌ Still focused only on email (no call or social features)
- ❌ Writing suggestions can feel repetitive at times
- ❌ Lacks advanced personalization automation
Pricing Overview
Plan | Price | Features |
Free | $0/month | Email scoring, basic coaching |
Pro | $29/month | Personalization, templates, CRM sync |
Teams | $49/user/month | Admin dashboard, analytics, collaboration tools |
Free plan is generous and great for solo sellers or testing.
How It Compares
Tool | Strengths | Limitations |
Lavender | Real-time coaching in inbox | Email only |
Grammarly | Grammar and tone checks | Not sales-focused |
Regie.ai | Email writing + content library | Higher learning curve |
Lavender is best when you’re already writing emails—and want to write them better, faster.
Key Takeaways
- ✍️ Helps reps write more human, personalized emails
- 🚀 Built-in reply rate and conversion benchmarks
- 📩 Reduces friction inside Gmail and Outlook
- 👥 Great for individuals and growing teams
Final Verdict
Lavender isn't just another writing assistant—it’s a sales enablement tool in disguise. It nudges you toward better subject lines, less fluff, and more empathy. If you're serious about email as a sales channel, this one’s a no-brainer.
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