Runway
Published on 2025/03/17 by Jasper Sutter
What it does
Runway is a browser-based video editing platform powered by AI. It lets you create stunning visual content using text-to-video generation, motion tracking, background removal, and a wide range of generative effects—all without traditional editing experience.
Who it’s for
Runway is perfect for creators, marketers, content teams, and educators who want to make cinematic videos or short-form content quickly. It’s also a great fit for experimental storytelling, music videos, and branded visual campaigns.
Pros
- Text-to-video creation with Gen-2 and Gen-3 models
- Inpainting and object removal for video cleanup
- No local rendering—fully cloud-based
- Motion tracking, masking, and green screen effects
- Polished UI with templates and media tools
Cons
- GPU-intensive features may be slow on free tier
- Exports limited on free plan and credit-based on paid plans
- Some tools are beta-only or not fully stable
- Not ideal for long-form video editing or full production workflows
Verdict
Runway is the most approachable pro-level AI video tool available today. If you want to turn text into motion, edit with visual flair, or create powerful branded content quickly, it’s a game-changing platform—especially for creators who don’t want to touch After Effects.
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