Zapier
Published on 2025/04/03 by Jasper Sutter
What it does
Zapier is a no-code automation platform that connects your favorite apps and automates repetitive tasks. With over 6,000 integrations, you can build “Zaps” that trigger actions between tools like Gmail, Slack, Google Sheets, Salesforce, Notion, and more.
Who it’s for
Small businesses, solopreneurs, and operations teams looking to eliminate manual work and build automated workflows without writing code.
Pricing
- Free plan available (with basic Zaps)
- Paid plans start at $29.99/month
- Professional and Team plans offer multi-step Zaps, conditional logic, and priority support
Pros
- Supports thousands of app integrations
- Easy drag-and-drop builder for automations
- Scales from simple to complex workflows
- Ideal for non-technical users
Cons
- Can get expensive at scale
- Some advanced features locked to higher tiers
- Limited error handling for complex logic
Verdict
Zapier is the go-to automation platform for SMBs and ops teams. If you want your tools to talk to each other without custom code, it’s an indispensable part of your tech stack.
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